The Sponsors

INCREASE BRAND EXPOSURE

Sponsor a Canadian Racer

Motorsports are extremely popular in North America, and top-tier series have a huge following. Even local Canadian races bring in thousands of spectators for each event, and racing enthusiasts are some of the most passionate, die-hard, and loyal brand advocates.

Sponsoring a Canadian racer in Formula 1200 can provide the excitement and brand exposure your business needs, while remaining a cost-effective use of advertising dollars.

What can sponsorship do for your brand?

  • Enhance awareness of your brand through media coverage of race events.
  • Build a winning image for your brand in your target audience through social media.
  • Positive public relations exposure through Demaras Racing’s charity events.
  • Create customer excitement by displaying a race car with your brand logo at your location during sales and special events.

FORMULA 1200

Exciting Advertising Opportunity

Daniel Demaras’ dream has always been to drive for racing glory. Starting out in go-kart racing, Daniel won back-to-back TRAK Championships in 2020 and 2021 and has now graduated to open-wheel racing,

Demaras will compete in the 2022 Canadian Formula 1200 Championship. These purpose-built race cars feature a tube-chassis and fiberglass body, weighing in at less than 500 kg. Powered by 1200 cc, 4-cylinder engines, these race cars have an incredible power-to weight ratio. There’s no modern technology like ABS or traction control either! Formula 1200 is a true test of driver skill.

The Formula 1200 Championship is contested over 7 races from May to October at Ontario tracks like CTMP (Canadian Tire Motorsports Park), SMP (Shannonville Motorsports Park) and CMP (Calabogie Motorsports Park).

  • May 7-8 2022, Spring Trophy Races (CTMP)
  • June 16-19 2022, Vintage Grand Prix (CTMP)
  • July 23-24 2022, Touring Trophy Races (CTMP)
  • Aug 5-6 2022, Peter Jackson Races (SMP)
  • Aug 19-21 2022, Calabogie Cup (CMP)
  • Sept 17-18 2022, Late Summer Trophy (CTMP)
  • Oct 1-2 2022, Celebration of Motorsport (CTMP)

THE DRIVER

Not Just the Nut Behind the Wheel

Daniel Demaras is an 18-year-old student. After graduating high school with distinction as an Ontario Scholar, he’s enrolled in the Political Science program at the University of Toronto.

Daniel has used his exposure from racing to help several charity initiatives over the years.

  • In 2019, Demaras held the Racing to End Alzheimer’s charity go-kart race for Baycrest.
  • Daniel helped Michael Garron Hospital with its 2020 PPE Drive for healthcare workers.
  • He created a community food drive called ‘Nobody Can Run on Empty’ in 2021 with local East York businesses.

These charity events generated thousands of social media impressions on Facebook, Instagram and YouTube.

Traditional media outlets also covered Demaras Racing charity initiatives including a CityTV news segment on the 2021 food drive, and an interview by Toronto.com for an article on his R2ENDALZ charity race.

By supporting Demaras Racing, your brand will be front and centre during future charity events, enhancing your public image by showing the support your brand provides to the community, as well as a promising young racer.

SPONSORSHIP LEVELS

Meeting Your Marketing Goals

Gold Level Sponsorship

When your brand requires exclusivity, Gold Level Sponsorship is the solution. The No. 12 race car is your exclusive advertising vehicle this year.

  • The Formula 1200 race car will be painted your company colours
  • Exclusive placement of your brand logo on sides of race car
  • Primary placement of your brand logo on driver’s racing suit
  • 14 social media posts and 14 website articles on http://www.demaras.com promoting your brand
  • Link to your company website on http://www.demaras.com homepage
  • 2 promotional events at your location with race car and driver
  • 5 laps for you in the the Formula 1200 race car

Silver Level Sponsorship

Brand logo front and centre, plus excellent social media engagement for associate sponsors.

  • Primary placement of your brand logo on race car nose (camera friendly)
  • Your brand logo on driver’s racing suit
  • 7 social media posts and 7 website articles on http://www.demaras.com promoting your brand
  • Link to your company website on http://www.demaras.com homepage
  • 1 promotional event at your location with No. 12 race car and driver

Bronze Level Sponsorship

Brand logo front and centre, plus excellent social media engagement for associate sponsors.

  • Your brand logo on race car
  • Your brand logo on driver’s racing suit
  • 5 social media posts and 5 website articles on http://www.demaras.com promoting your brand
  • Link to your company website on http://www.demaras.com homepage

This sponsorship proposal is just a starting point. Whether you’re interested in providing sponsorship on a smaller scale, or require exclusivity, a customized sponsorship package is available to fit.

A protective coating that helps prevent spills from becoming permanent stains. Fabrics protected with MagiSeal have improved water-resistance and oil-resistance. In fact, most liquid spills simply bead-up on the surface of the fabric, where they can be wiped up without a trace. Call 416-759-8889

www.MagiSeal.ca

Scarboro Subaru was originally established in 1976 as Carmen & Frank’s Garage, specializing in repairing Fiats and Alfa Romeos. The business became Scarboro Subaru in 1986, and in 2016 was named Dealer of the Year. Located at 2590 Eglinton Ave East, the dealership can be reached at 416-265-4411.

http://www.scarboro.subarudealer.ca/

K1 Speed is Canada’s premier indoor karting facility with locations in Toronto, Montreal and (soon) Mississauga. Each location features state-of-the-art electric go-karts, a professionally-designed track, and enhanced safety barriers. To book a single race, or a corporate event no one will ever forget, call (416) 638-5278.

https://www.k1speed.ca/

The team at Paragon Competition was hand-picked for their knowledge, their enthusiasm for racing, and most importantly, for their expertise behind the wheel. Step into the seat with confidence with quality racing and safety gear. Call (905) 760-9996

https://paragoncompetition.com/

CARSTAR Scarborough Centre provides the highest quality auto body repair, 24/7 accident support and towing assistance to get you back on the road quickly. Our collision center provides dent repair, storm damage repair and other services to all makes and models and we offer a nationwide warranty.. Call 416-288-9696

www.CARSTAR.ca

Local cafe Nostalgia Coffee Co. offers an elaborate breakfast menu and a variety of sandwiches. But they’re recognized throughout East York for their coffee and espresso. Located at 855 O’Connor Drive, just north of St. Clair, you can reach them at (416) 755-3675.

https://www.facebook.com/NostalgiaCoffeeCompany/