IndyCar. A growing sport, strong Canadian fan base, and even a long-running race in Toronto. Young fans too, who enjoy the fun activities at the Honda Indy Toronto. There’s even some local heroes to cheer for. What do they do to help keep the momentum going? Move the broadcast to a channel nobody has, or a streaming service that costs $200+ per year!
Canadian fans will be able to follow races and qualifying sessions on SN NOW+, Sportsnet’s direct-to-consumer platform. Additionally, all races except for the season opener (due to a scheduling conflict) will air in Canada on Sportsnet World, a Sportsnet linear television channel, with the Indianapolis 500 and Toronto also airing on linear television via the Sportsnet 360 and Sportsnet ONE channels, respectively.
Skip broadcasting the first race of the year, then make it nearly impossible for the casual fan to enjoy IndyCar. That is not a recipe for growth.
That is a recipe for failure.