New Motorsports Leadership

If the changes at ASN Canada, Goodwood/Kartstars and Mosport/CTMP weren’t enough, Briggs announced a new boss of their racing engine division this week. Press release below.

Briggs & Stratton Corporation welcomes new leadership to its Motorsports program, a specialized division within Briggs & Stratton’s Engines & Power group.

The Company is pleased to transition leadership of its Motorsports program to Dan Roche, Director Motorsports. Dan has been with Briggs & Stratton for 14 years, and has served in a number of positions during his time, including marketing leadership positions within Vanguard Engines and most recently Director Marketing for the Company’s Commercial Turf Products team.

An avid fan of racing of many forms, Dan has been a member of Badger Kart Club in Dousman, Wisconsin for 12 years where he and his two sons have moved through the ranks, most recently running “father vs. son” in Briggs 206 Senior.

Dan’s past experience at Briggs & Stratton coupled with his knowledge of and passion for racing in his personal life make him a great fit for this position.


Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people’s lives better. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com and www.briggsandstratton.com.

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