Most weekends, Daniel Demaras races his kart past the Sofina logo at his local karting track. The Sofina Driver Development Team helped take Canadian racer Nicholas Latifi from Goodwood Kartways to Formula 1.

Canadian company Sofina Food’s logo will now be prominently displayed on the Williams FW43 as it competes in the 2020 Formula 1 season. For Canadian racers, this adds a real sense of pride.

One of us made it all the way to the big leagues.

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