Marketing

Corey Lajoie’s marketing team are great at creating impressive NASCAR liveries. They re-used his Daytona paint scheme, with the memorable mug plastered across the hood and grille. This time the twist was the addition of a surgical mask!

Maybe NASCAR should hire Lajoie’s marketing team. Sure, not every race will end up with a name as cool as the Firecracker 400 or the Rebel 500. But somebody should have put the brakes on calling the race the Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway.

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