UK retail giant Argos re-imagined Santa’s sleigh with this advertisement. The sleighs look more like spaceships, and strangely, they’re piloted by elves rather than Santa himself. In a nod to the original, the tail number on the aircraft reads “RUDOLPH ONE”.
The quick 1 minute commercial shows a heavily automated and mechanized workshop, supposedly owned by Santa Inc. An elf on the assembly line realizes a toy destined for little Johnny has fallen out of the cargo hold of ‘Rudolph 4’ and won’t make it to the youngster on Christmas. In full Die Hard mode, the elf chases the rocket powered sled down the runway as it prepares for take-off.