Heading into this weekend’s NASCAR Xfinity race in Atlanta, the big news for racer Josh Williams was adding COOLRAY Heating, Cooling and Plumbing as the primary sponsor his No. 92 Camaro for the Echo Park 250.
You see, COOLRAY is an Atlanta -based, home-grown sponsor. The company works in the home maintenance and repair services, specializing in heating, air conditioning and plumbing with 450 employees in Marietta, Suwanee and Jonesboro. Williams is a mid-ack driver, and was never expected to contend for a win. But having the company name on his race car is good PR.
But Josh Williams did the unfathomable, and ended up getting nationwide exposure for his sponsor. Williams as involved in a 3-car wreck, and had the front end of his race car all taped up. Back on track, the adhesive had trouble holding the bodywork to the car, due to low temperatures. As pieces of bodywork fell off, NASCAR officials told Williams to park the car. He did; on the start finish line.
Williams runs a small, family operation. Parking the car in the middle of a race is the worst thing that can happen, as it prevents him from competing, and denies his sponsor the exposure they paid for.
Frustrated, Williams stopped on the start/finish line, climbed out of the car, and began walking back to the pit lane. He removed his helmet and let his mullet flap in the wind as he graciously waved to the stunned crowd.
Series officials called Williams to the NASCAR hauler after Saturday night’s race, and penalties from the stunt are expected to be announced Tuesday.