OK, this is a really cool video. Car guru Dino DC has become well known for his deep dives into Japanese tuner cars.. Seems the folks at Red Bull Racing have been paying attention, because they hired him to shoot this glimpse into Japanese car culture on the eve of the Japanese Grand Prix.

To say that car culture in Japan is important would be terrible understatement. From the ruins of WWII, Japan resurrected its car manufacturing industry and became world renown for its futuristic technology and high build quality. To many Japanese, customizing a car is a symbol of individuality. Styles of JDM automotive art like Bosozoku, VIP and Time Attack reflect the owners personality.

For this video, the team let Yuki Tsunoda out after curfew to share his thoughts with Dino on the legendary NSX, when Honda showed the world they could build cars as quick as Porsche, and as passionate as Ferrari, at a quarter the cost.

With this in mind, the 2025 Japanese Grand Prix was more significant to the Japanese than most of us realized. They had Yuki Tsunoda, Japan’s favourite son, in a top-tier Honda-powered car with a shot at winning the Grand Prix of Japan… that’s big.


11 thoughts on “What Makes Car Culture in Japan So Special?

  1. Well that was fricking awesome. I didn’t understand some of the car talk, but I loved the video. I have a soft spot in my heart for Japan and the Japanese so this was extremely interesting to watch. I noticed a pink sparkly car with the wing doors that looked cool but it was only visible for a moment. Very very cool.

    1. I know exactly what you mean. Even as a kid I loved Japan because to a kid from Toronto it may as well have been the planet Mars. So completely different (but in a good way).

      1. As a kid I thought Japan was so cool. Everyone looks different than over here, they speak an unrecognizable language, and they even drive on the wrong side of the road. Planet Japan.

      2. Oh no, no, no… I would be terrible. RHD? Not for me.
        .
        I see some of the kool kids driving around Toronto in Japanese cars imported from over there. Just having the steering wheel on the other side gives automatic street credibility. But I just don’t know how they make the left hand turns.
        .
        You are brave to have tried it. Was it in the outback, or like, in an Aussie city?

      3. We lived on the gold coast, so lots of city driving. Usually when we drove into the bush, Greg drove. It was really weird. I’m not sure I would try it again!

      4. Listen, I consider myself to be extra challenged when it comes to spatial intelligence, so if I can drive a RHD, surely YOU could manage it. 😄

      5. You know what, I bet it’s easier if everyone else is in RHD cars. I was picturing me in Toronto trying to navigate the streets from the right side. In Japan or Australia, I bet I could just follow the flow of traffic!
        .
        I’m glad we discussed this. I’m not so scared anymore!

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