Sometimes marketing speak is so dumb. Take for example this spaghetti company from Italy. Their press releases announces “Barilla Becomes Formula 1’s Official Pasta Partner”. Jeez, that is so lame.
“Barilla and Formula 1 announce a new multi-year collaboration that brings together two brands rooted in passion, tradition, and the joy of shared experiences.”
All that stupidity aside, they did make a dope commercial with vintage Formula 1 machinery.
Dumb or not. Great traditions.
“The Official Pasta Partner…” oh gosh.
It’s alliterate!
Bravo, bellissimo!!!!! My silly 1/3 Italian heart even got emotional, specially after seeing the “real” black and white pics at the end. I loved it.
How cool, eh? It’s not just made up marketing crap. Eating lunch on the race car side pod (I bet it kept the plate warm too!).