KitKat is proud to announce that even Formula 1, the so-called pinnacle of motorsport, has now been successfully reduced to a chocolate bar.
To celebrate its exciting new role as the official chocolate bar of Formula 1, KitKat is launching what it calls a chocolate masterpiece: a tiny edible Formula 1 car. Because apparently watching multi-million-dollar racing machines lap purpose-built circuits was missing only one thing—corporate confectionery synergy.
The new KitKat Formula 1 car features a smooth milk chocolate shell, creamy filling, and crispy cereal pieces embedded within, proving once and for all that no human achievement is too advanced, too glamorous, or too expensive to be turned into a supermarket impulse buy.
Nestlé says the product showcases the company’s world-class research and development expertise, which is comforting to know. While actual Formula 1 engineers spend sleepless nights extracting tenths of a second from carbon fibre, aerodynamics, hybrid systems, and tire strategy, KitKat’s own technical wizards have bravely tackled the great challenge of making a race car-shaped candy that will survive long enough to be eaten during someone’s coffee break.
Break me off a piece of the commercial apocalypse.
Can rarely go wrong with chocolate. ❤️
All I can say is be gentle with the packaging! Those tyres get smushed easily. I found out during my photoshoot!
I heard if you eat one, you spend a lot of time in the ‘shop’ violently voiding your bowels…
Ughhhh last week i tried to break my addiction with sugar and the worst culprit were Kitkats lol, one of my absolute faves!!
Well, if it helps, the actual KitKat isn’t very good. Too much chocolate, and just broken pieces of wafer inside… not entire sheets.
You ain’t missing nothin’
All right! It works for me. I will grab one during my next pit stop at Canadian Superstore.
You know what’s funny, Rubens? This F1-KitKat collab must have cost plenty to develop. But the product is un-impressive. It’s like they used scraps from the shop floor—broken wafer pieces—the coated them in race car shaped chocolate.