Remember a year ago when Jaguar bet the farm on the wild, polarizing Type 00? The one with the ad campaign so widely criticized that the CEO stepped down? It was supposed to be the ‘great rebirth’ of the British legacy car maker—a pivot to an all-electric future so total that the brand killed its entire existing lineup in late 2025.
To say the public’s response was chilly is an understatement. Between the baffling ad campaigns and the departure from heritage, Jag purists were ready to toss their driving gloves in the bin. How could the house that built the E-Type fall this far?
Well, it turns out that concept car was mostly smoke and mirrors.
Recent spy shots of the actual production unit reveal that the “wow factor” has evaporated. The radical chopped top, flared fenders, and hidden rear glass are gone, replaced by conventional proportions and—heaven forbid—actual door handles and mirrors. The Sub-Zero Refrigerator rear end have been scrapped for something far more pedestrian.
Looking at these uninspired spy shots, you have to wonder: Why did Jaguar commit corporate seppuku just to produce something so remarkably beige?
Agreed! How the mighty have fallen!