The Demaras family has a long relationship with Scarboro Subaru. Their list of cars starts with grandpa Bill’s 1986 XT, onto father Chris’ 1992 SVX and mom Alice’s 2006 Impreza and her 2014 Forester XT. Long before first-born Daniel daily drove his Bugeye, he received sponsorship and support from the Vigliatore family that runs the dealership.
Demaras dad and lad Chris and Daniel had the Scarboro Subaru colours on their karts and in their hearts while racing at Goodwood Kartways, and in some small way, hope that they helped introduce Vigliatore father and son Gaetano and Francesco to the track. But nobody expected this!
Right on time for 2022 KartStars Canada race at Goodwood Kartways this weekend, heavy advertising and promotion for the east end dealership now appears all around the kart track. The timing tower and flag stand bear the Six Star insignia, and drivers will line up at the Scarboro Subaru Starting Line.
The most impressive part is the Pit Lane. The timing tower and elevated podium now bear the Scarboro Subaru brand and each year will display top-line offerings from Fuji Heavy Industries, including the latest Subaru WRX.
The support Daniel received from Scarboro Subaru really had an impact on young Daniel. Not only does he daily drive that 2003 Impreza WRX, but he’s taken it out to race tracks such as Shannonville and Cayuga, Daniel even learned to rallycross it at the Crazy Farm. It’s quite amazing how much a little encouragement at an early age can create brand loyalty.